BLK Market - Unreal Fur

08 December 2013

There's a lot to like about Australian faux fur company Unreal Fur. The ethical foundation upon which the company is built is nicely summarised in their question, "Why go faux?" - and answer "Because animals are not ours to wear". That they create quality fashion pieces out of 'unreal' fur not only celebrates the pushing of fur fashion design boundaries but they have their finger on the fashion pulse as it were with cute pieces like this Fire & Ice jacket in black and white, the Ferocious Thread Through scarf and the Natasha hat. Summer may be in full swing down under but these are still sweet pieces for a cool summer's eve. As the designers say, "Whilst faux fur has been around for a while, until recently there has been a lack of stylish cruelty-free clothing on the market.  We source only the highest quality furs to bring you a look that is the same and a feel is soft and luxurious to touch, the options are endless, and our conscience is clean. Wear your own skin. Go Faux."

Unreal Fur is available at 47 Frocks in Wanaka and Smith & Caughey. Photo: Charles Howells Styling: Rachael Churchward H&M: Stefan Knight using M.A.C Cosmetics and O&M. Model: Bianca at N Model Management

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