Prada Presents 'The Postmans Gift's'

Black List

29 November 2017



Prada introduces “The Postman’s Gifts”, a series of short movies directed by acclaimed American filmmaker Autumn de Wilde, divided into two main stories, “The Postman Dreams 2” - a sequel in name to Prada’s first project with de Wilde debuted in 2015 - starring the iconic Prada Galleria bag, and “The Postman’s Gifts” featuring the accessories collection.

Cinematic auteurs are trademarked by their own personal obsessions, pulling viewers into meticulously crafted worlds that speak of their creator’s deepest wishes and desires. Here, de Wilde devises her own imaginary vistas and mise en scène, inspired not just by her own obsessions but those of others. Desire, pleasure, eventual satisfaction - these are the underlying themes of these non-sequential, fabulist chapters - divided into four main stories.

The central protagonist of “The Postman Dreams 2” - our heroine - is the Prada Galleria bag, a key plot-point in each of the four episodes. It is a shared focus and object of desire: the thread connecting each of the instalments, alongside our hero, Hollywood star Elijah Wood as the enigmatic ‘Postman’.

Humorous and whimsical, with a touch of daydream and moments of pure surreal wit, each film presents itself as a self-contained fragment, like acts in a play hinting at a larger narrative, but nevertheless their own entity. Avoiding any distinction of time or place - bar a colour-saturated, view of west coast Americana - each presents an alternative view of a different, imagined reality. Combined, they create a faux chronology, a story without beginning, middle, or end. These films are a fantasy, to be indulged. A gift to be enjoyed.

‘The Postman’s Gifts’ – four new episodes - will be unveiled by Prada in December. 


Click here to watch the first two epiodes of 'The Postman's Dreams 2'. The third and fouth will follow soon. 



The Prada Gelleria Bag

A visage reinvented as frequently as a leading actress, the Prada Galleria bag is a fundamental facet of Prada’s luxury universe. A character adaptable to any scenario.

Invented in 2007, the Prada Galleria bag lends itself to endless reiterations and evolutions - offered in a spectrum of materials, colours and finishes, it can assume any personality, ready itself for any eventuality.

An object of luxury desired across the world, the Prada Galleria bag offers its owners endless variations on its timeless theme, reflecting themselves, their lives, and their own fantasies. Through tailor-made variations and made-to-order services, the Prada Galleria bag allows a woman to be an auteur, to author her own aesthetic identity. Its invention is endless.

Titled after Prada’s birthplace, the brand’s first historic store in Milan’s Galleria Vittorio Emanuele II, the Prada Galleria bag represents a collision of classicism and modernity, precious and practical, the past and the present. Like its namesake, combining graphic Modernism with the Baroque - a stylistic discord which finds contradictory harmony - the Prada Galleria bag defies all categorisation.





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