Common Ground for Common People

The New Zealand leather brand to keep your eye on

08 July 2020



Aimed at urban and innovative trendsetters, Aotearoa's master of leather, Common People are a brand we suggest you keep an eye on. Founded in 2017 by Kiwi designer Jodie Calder, Common People is a young, fashion conscious bag and accessories brand based in Wanaka, New Zealand.


With an artistic design process, paired with a focus on innovation and sustainability, Common People aim not only to inspire, but to provide a sophisticated and practical solution to the everyday urbanite.


The January 2020 collection was inspired by the discipline of sculpture - the artistic creation of a three dimensional object, that embraces and accentuates colour duets and material contrasts in their most modern form.


Shop the range online now at


Photography: Luke Foley-Martin

Fashion Editor: Ethan Butler

Makeup: Jemma Barclay using Mecca Cosmetica

Hair: David K. Shields

Model: Sabina at 62 Management

Puffer Jacket by Acne Studios from Workshop

Thanks to White Studios 






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