All hail Helios

Cheeky tips from ghd global ambassador Adam Reed on the perfect blow-dry

02 June 2020




There is nothing better than walking out of the salon with the perfect blow dry and contrary to what you might think, it is possible to achieve the perfect salon blow-dry in your own home. Take the advice of ghd global brand ambassador, Adam Reed and achieve that shiny, bouncy blow-dry at home - using the new ghd helios hairdryer:


1. For the perfect blow-dry, make sure your hair is about 85% dry before you start styling with your dryer


2. Dry your hair on a low heat setting and only use the hotter setting for the finishing touches


3. Once you’re done styling, seal the hair using the cool setting for a super-smooth look


4. Don’t be scared of using a large radial brush. Go for a bigger brush and you’ll find that you’ll get a perfect finish and great movement in the hair


5. Many people move the dryer up and down over each section of the hair, or just hold the dryer in one place - that’s wrong! Continually follow the brush with the nozzle of the dryer facing in the direction of the brush - drying from root to tip.


Shop the new range here


Image Credits:

Photography: Luke Foley-Martin

Fashion Editor: Ethan Butler

Hair and makeup: Jemma Barclay

Model: Wednesday at 62 Management

Top by Henrik Vibskov and lingerie by Liar Liar, all from The Shelter



More from BLK Market

Born to be Wild

Local legend Helen Cherry drops her Winter 2020 campaign

We just can't get enough!

The imagery from Valentino Pre Fall 2020 is still one of our favourites from the season!

Here to Party

Read our digital magazine via the Issuu platform here