an advocation by the label's creators Kirsha Whitcher and Kelly Watson, that truly reflects their hopes for a better world for us all to inhabit.
They have taken the responsibility to advance their business with the belief that only by "doing as we say" can we hope others will follow suit - eventually creating a more sustainable environment for all to thrive in as a community. The narrative both adhere to of conscious living, allows an easy segue from the previous season's HUMAN KIND which communicated the ideals of peace and unity from a global perspective.
As individuals we should endeavour to make better lifestyle choices for ourselves, and lessen the impact we wish to leave on our planet. Salasai are following this path, and leading us with them - by working with more boutique operations/makers, and following their own mantra which includes correctness in all aspects - from treatment of fabrics, through to staff and the environment as a whole, they lead us to this simple yet eloquent thought...
"Be aware and be inspired to be better"
Videography by Daniel Njegich
Hair by Brooke Hayward using Redken
Models : Sophia Frankish at 62 Models